Xiaomi Overtakes Apple in Global Sales in Q3 2020 With Samsung Still Leading the Pack
Although Huawei has come second in global sales, it has experienced a YoY decline in sales as well. The company’s Q3 2020 sales stood at 51.8M units, which was much less compared to the 65.8M units sold in 2019.
Several smartphone manufacturers have improved their global sales records in Q3 2020 despite going through a slump during the first few months, as per the latest report by Gartner, a research firm. Samsung continues to dominate the smartphone industry with sales touching 80.8M units in this period, cementing its market share of 22% in Q3, followed by Chinese electronics giant Huawei.
Gartner recently published the global sales figures of smartphones in Q3 2020. Samsung was still the industry leader in terms of sales with 80.8M units sold. However, its YoY growth was a dismal 2.2% compared to its performance in 2019. Huawei’s sales figures declined slightly as well. However, Xiaomi has increased its market share from just 8.5% last year to 12.1% in 2020, overtaking Apple by selling 44.4M units compared to 32.9M units in the previous year.
While it still faces some challenges, Huawei continues to hold a 14.1% market share, which is still less than last year’s 16.9%. The company’s annual growth stood at -21.3%. Apple came in the fourth spot with global sales of 40.5M units in this quarter and an 11.1% market share. The company’s sales declined by 0.6% this year.
Oppo has radically expanded its global smartphone sales market share to enter the list of the world’s top 5 OEMs. The company sold over 29.8M units in this quarter, achieving an 8.2% market share. However, its growth slowed down to -2.3% this quarter.
Gartner stated that total smartphone sales made to end-users around the world stood at 366M units in Q3 2020, which is a decline of 5.7% compared to Q3 2019. Global mobile phone sales figures stood at 401M units, which is a decline of 8.7% compared to last year. Gartner stated that the coronavirus pandemic was to blame for the slump in smartphone sales seen in the first few months of 2020. However, smartphone sales have rebounded slightly in Q3 2020, as seen from the sales figures.
Gartner’s senior research director Anshul Gupta stated that the Latin American and Asia/Pacific markets were showing early indications of recovery. With China returning to business as usual, smartphone production increased considerably to fulfill the demand in Q3, which has improved sales figures to a great extent. The smartphone sales to end-users figure in 3 of the world’s 5 biggest markets – Brazil, Indonesia, and India – increased by 3.3%, 8.5%, and 9.3% this quarter.Source