Apple claims that iPhone XR is its top-selling model ever
Ever since its launch, the iPhone XR seems to be a success, even more than the iPhone XS or the iPhone XS Max. It has great colors, and it’s also cheaper. According to Greg Joswiak which is the vice-president of product marketing at Apple, this is indeed the most popular phone on the market.
It’s a bit strange because the other models were launched during the middle of September, and they sold at $999 or more. However, the iPhone XR only started selling since October 26, yet it managed to sell a lot more units. This is definitely not an amazing piece of news for Apple.
Their fiscal fourth quarter results when November began clearly show that there’s an iPhone fatigue going on. Yes, there will always be people ready to spend more than a thousand dollars on a phone. However, sales are lower than the market analysts expected. In fact, things are so dire that Apple is no longer sharing any details regarding the number of units that was sold at this time. It’s definitely something that they have been doing for a while, so shifting that approach means things might actually be bad.
It seems that Apple actually cut production orders in the recent weeks for all the 3 new iPhone models, according to the Wall Street Journal. In the sales report they include the iPhone XS sales, not the XR. Joswiak didn’t comment on anything aside from saying that the iPhone XR is a best seller for the company, the most popular since iPhones reached the market.
The lower earnings did come with an impact. The Apple stock price went down 20% when the quarterly earnings were released. It might actually bring Apple lower than the one-trillion-dollar mark that it reached a few months ago. Microsoft is the main competitor and it’s definitely harnessing the opportunity to become a major publicly traded company.
Earlier during the week, the US president stated that he will place tariffs on laptops and phones that are acquired from China. Joswiak did not comment on that.
World AIDS Day
This is not the only topic that Joswiak touched. Apparently, Apple is making a huge push for the World AIDS day, and they will donate a dollar for every purchase made via Apple Pay on their store or at the regular stores. This promotion will be valid December 1-7 and it will also turn around 125 of the Apple Store logos red thanks to that.
Saturday is the 30th anniversary of the World AIDS day. Companies and governments are joining together in order to provide support and help for people that battle AIDS and HIV. They also help raise awareness regarding this issue.
Apple is no stranger to that, in fact it has constantly offered support for this for more than a decade. They created the bright red devices and offered some profits to RED, an organization created by Bono, the U2 frontman back in 2006. In that year alone they offered around $200 million from product sales.
It’s actually an important step because even a single dollar can provide lots of medical support and assistance. Around a year ago, Apple raised $160 million thanks to its RED products and that means it got to offer 475 million days of medication to people that actually need it. Until this point Apple managed to raise $500 million from the Red devices, and they are not stopping here.
Even last year Apple donated Red donations from all the Apple Pay purchases and it had an App Store tab focused on HIV awareness. Even companies like King that are known for their top selling games offered limited edition bundles with the idea of supporting people that suffer from HIV. There are no special promotions on the store this year. The 125 Apple Stores will have their logo turn red and there will be red decals at around 400 more stores too.
Normally Apple launches the Red version around a few months after the base model is launched. The iPhone X didn’t have the Red model, but iPhone XR already has a Red model. This is actually the first time Apple is offering a Red model at launch. Of course, Joswiak did not comment on any possible Red versions for the iPhone XS or the iPhone XS Max. They might be coming, or they might not come at all.
But he does state that the iPhone XR is their mainstream product right now, even if models like iPhone XS or the Max versions were expected to be the top sellers!Source