An 11% drop in smartphone shipments in Q3 2022, only 70 million units shipped

An 11% YoY drop in China’s smartphone shipments was noted in Q3 2022. The country’s stalling economy is continuing to affect consumer demand, and only 70 million smartphones were shipped to distributors in that quarter, as compared to 78.9 million in Q3 2021.

The only company one to go against the trend was Apple, whose shipments were boosted 36% to 11.3 million units. The growth was related to the demand for the newly introduced iPhone 14 Pro, while the demand for the basic model was nearly not as impressive.

The smartphone sector continues to experience a prolonged decline, having been troubled by the worldwide chip shortage, China’s zero-Covid policy that has influenced the country’s and the entire planet’s economy, increasing the device upgrade cycles.

Vivo, which currently has a 20% share of the market, has shipped 14.1 million smartphones, and the shipments of China’s three top-selling brands Honor, Oppo and Vivo have fallen by 16, 27 and 23%, respectively.

Apple is China’s fourth top-selling brand with a 13% market share.
Xiaomi, which holds the fifth place, saw a 17% drop in shipments.

Source