9% drop in smartphone shipments worldwide; Samsung still the market leader
A negative trend was noted in Q2 2022, when smartphone shipments experienced a 9% decline throughout the world. Samsung’s A series helped it secure the lead with a 21% share of the market, Apple is in second place with 17%, as iPhone 13 is still in demand. Vivo, Oppo and Xiaomi are dealing with shipments decreasing by 9, 10 and 14%, respectively. The global economy is not in an easy spot and uncertainty in the Asian region is not contributing to the stable development of Chinese smartphone brands.
The overall demand is generally waning, there’s a pileup of inventory and the global economy is at such an unsteady place at this point that vendor companies may have to adjust their business plans for the rest of the current year. The biggest problem may be posed by the overstocking in the medium-range phone, as the population may be downshifting to more budget-friendly alternatives.