2018 iPhone sales expected to surge to 350M units
Experts predict that the upcoming iPhone models that are slated to be revealed in 2018 could create a raving sales surge. As many as 350 million units could be shipped in the next year to a year and a half.
The iPhone is expected to change in a major way, which should create extra demand for the new model.
Many of the existing iPhone owners may have decided to stick to their phones in 2017, since iPhone8/Plus did not bear too many changes compared to previous models, while the price of the iPhone X was generally a bit too steep. The story is entirely different this year, when the price of an iPhone X is expected to drop to a more conventional level of $700-800, and the iPhone X Plus being an interesting choice for those who do not mind paying more for a new gadget.
There is definitely an underlying demand, especially since many more customers than is typical have bypassed the cycle the last time. Hopefully, both prices and novel features will drive customers to seek new models. China in particular presents a significant sales opportunity, with as many as 100,000,000 iPhone fans in the entire country, with 60 to 70 million potentially ready to upgrade their devices in the next year and a half.
There’s nothing new about these expert expectations – Like most things in life, iPhone sales come and go in cycles, and after being down one year, they strive upwards in the next cycle. However, in this particular case, the argument is even more on point. Since iPhone X found great success, and it seems, were it not for the steep price, would have done even better, now, when it’s expected to come out in a more affordable version, it should naturally find greater success.